GA4 now ships a native 'AI Assistant' channel for AI traffic. What it classifies, what still lands in Referral or Direct, and why your custom channel survives.
Your AI traffic is growing but GA4 hides it as 'Direct.' Learn what referrer stripping is, which sources leave a trail, and how to start recovering attribution.
The AI Visibility Score is a 0-100 score of how visible your site is to generative AI. Learn the methodology and the 8 categories it evaluates.
Track brand visibility across ChatGPT, Perplexity, Gemini and Claude: share of voice and citation rate.
Link building still works, but for generative AI the currency of authority is the textual mention — linked or not. Here's how to earn presence off your site.
An LLM cites extractable snippets, not rankings. Learn the 8 properties of citation-worthy content: short lead, real FAQs, first-party data and schema.
If GPTBot, PerplexityBot or ClaudeBot can't crawl your site, no answer engine cites you. Configure robots.txt, WAF and allowlist without silent blocks.
Schema.org is still the contract AI engines read in 2026. How to implement Organization, FAQPage, and BreadcrumbList so cautious answer engines cite you.
